Kathmandu | Helpful or Harmful
Most of us think we’re great travellers. But if we asked the locals, would they say the same? We worked with Kathmandu to show travellers their responsibility to be more helpful and less harmful, which ultimately leads to better adventures.
With Republic of Everyone, we explored the issues and solutions to the way the world currently travels in a campaign that reached over 10 million Australian and New Zealanders.
We underpinned the credibility of the campaign with an extensive research report and executed a three-part documentary series working with well-known investigative journalist Jan Fran. Assets were amplified via an extensive earned media campaign, influencer outreach and social media, driving traffic back to the campaign hub for deeper engagement with the content.