Ben & Jerry’s | Unfudge Our Future
Ben & Jerry’s global cause is climate. But how could we make a difference in Australia? At a time when our nation’s leaders were making pivotal decisions to propel Australia’s post-pandemic recovery with fossil fuels?
We launched a limited-edition flavour to spur supporters into action, garnering thousands of signatures, phone calls and letters to Australian Government politicians. All this action asked for one big thing; a renewables-led recovery for a cleaner, resilient and fair future for all.
We created personalised tubs of the ice-cream sent to key politicians, and amplified the message with media and influencers, creating a swell of support for the cause with climate partners 350.org and the Climate Council.
To bring the idea of an ‘Unfudged Future’ to life, we teamed up with Cake Queen Kat Sabbath to create a bespoke sundae recipe, garnering 35,000 views of the video in less than 24 hours.